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Jane Doe
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Acme Brings Extended Service
Contracts
to the Personal Computer Industry
Company Will Provide One and Two-Year Warranty
Extensions for PC Hardware; Creates a New Profit
Center for Dealers and Distributors
ANYTOWN, N.Y.; June 22, 1996 - Acme Corporation has
introduced the first third-party service contract
program that covers the repair or replacement of
personal computer hardware beyond the original
manufacturers' warranties.
Acme, which administrates service contracts for the
consumer electronics, appliance and automobile
markets, is now bringing its expertise in this area
to the PC business. Three separate programs provide
computer users with extended coverage for
everything from basic service to theft protection
for all types of PC hardware, including central
processing units, monitors, keyboards, laser
printers, and other peripheral equipment.
The extended warranties will be available
exclusively through PC distributors and retailers.
Amalgamated and the computer division of Zippy
Distributing Co., two leading PC product
distributors, already have agreed to carry the Acme
service contracts.
"No other service contract administrator has
made this kind of commitment to working with the PC
industry, which we see as a natural extension of
our business," said Ignatz Fusilli, Acme's
Chairman and CEO. "Computer users want to
protect themselves from costly repair expenses, and
computer retailers and distributors are looking for
new profit opportunities in this very competitive
and cost-sensitive business. Acme's service
contracts meet both these needs."
Each Acme service contract program provides parts
and labor coverage for a one- or two-year extension
of the original manufacturer's warranty. Other
features include toll-free access to a nationwide
network of factory-authorized service centers;
toll-free diagnostic service that can help users
pinpoint hardware and software problems; and
optional "trip charge" coverage that can
spare a computer owner the inconvenience of having
to return a product to the dealer or manufacturer
for repair.
For added flexibility, the computer owner can
obtain coverage at any time from the initial
purchase of the equipment up to 60 days prior to
the expiration of the original manufacturer's
warranty. In addition, every Acme service contract
is backed by an insurance policy issued by a
carrier with an "Excellent" rating from
the A.J. West insurance rating firm.
Acme Corporation, based in Anytown, New York, was
founded in 1982. Through its subsidiaries, Acme
Consumer Product Services and Acme Automotive
Services, the company administers service contract
programs for personal computers, consumer
electronic products, appliances, home office
equipment, automobiles, and recreational
vehicles.
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